The Snack Food Association, Arlington, Va., announced that it changed
its name on March 21 as part of a complete rebranding effort that also
revises its logo. The new name is SNAC International. Disclosed at the
SNAXPO conference in Houston, the change reflects the evolution of the
snack food industry and a way to address the changing marketplace with
an identity that emphasizes snacking's increasing importance in daily
Founded in 1937 as the Potato Chip Institute, the group says food
manufacturers are offering many new snack choices in quick, convenient
options that fit busy consumer lifestyles. "The snack food industry is
changing and our association is leading the way," adds SNAC
International president and CEO Tom Dempsey. "This update reflects the
ever-broadening snack category in the marketplace, which includes both
classic snack products such as potato chips, pretzels and popcorn, along
with 'better for you' options like bars, nuts, and dried fruit snacks."
The SNAC International name and logo reaffirm the organization's
status as the premier advocate for the snack food industry, representing
more than 400 snack manufacturers and suppliers worldwide. The
association's mission is to create resources that fuel and reinforce
value for its members by offering services and relationship building
forums for members in support of industry growth and dynamic relevance.
SNAC International accomplishes its mission through government
relations, education, and networking access.
The new tagline, "Snacking. Nutrition. Convenience.", conveys the
three key tenants of its members' brands. This also represents the
evolution of today's consumer, who is interested in both convenient,
healthier options, as well as traditional snack products. The addition
of "International" recognizes the organization's expanding position
serving current and prospective snack maker members who do business in
other countries or are seeking to expand to the global market.